
Coca-Cola Yes Summer
LOCAL CAMPAIGN
Everyone promises themselves at some point that they will have an unforgettable summer. But surprisingly, this grand plan seems to get lost along the way, with every hour spent doom scrolling and experiencing FOMO on the couch. Coca-Cola launched the summer promotion that makes you say YES to everything that comes. To persuade people to sign up for our promo, we collaborated with some of the most well-known influencers in Romania to emphasize the idea that If we're in, you should be in too. And what visual treatment better says "Hello, we're here" than an intrusive bold fisheye?